Privacy & Data Ethics

1. Our Promise: Transparency by Design

At Novelleo (“we”, “us”, “our”), we believe that privacy is a fundamental right. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website novaeon.com (the “Site”), purchase our futuristic artifacts, or interact with our orbit membership. We are committed to treating your personal data with the same care and precision we apply to our crafted objects.

2. Information We Collect

We collect information that you voluntarily provide to us when you register, make a purchase, subscribe to our newsletter, or participate in limited drops. This may include:

• Personal Identifiers: Name, email address, phone number, shipping/billing address.
• Payment Information: Credit card details or digital wallet info (processed via secure PCI-compliant gateways; we do not store full card numbers).
• Account Credentials: Username, password, and preferences for your Novelleo orbit profile.
• Transaction Data: Products purchased, pre-order history, returns, and wishlist items.
• Usage & Device Data: IP address, browser type, operating system, browsing actions, and patterns collected via cookies and similar technologies.

We may also collect information from third-party services (e.g., social logins) if you choose to connect your account.

3. How We Use Your Information

Your data helps us craft exceptional experiences. We use the information collected for the following purposes:

• Process and fulfill orders, including shipping confirmations and pre-order updates.
• Manage your account, membership benefits, and loyalty rewards.
• Communicate with you about product launches, atelier events, and policy changes (with opt-out options).
• Improve our Site, personalize recommendations, and prevent fraudulent transactions.
• Analyze trends and aggregate statistics to enhance our product design and sustainability efforts.

Where required by law, we will obtain your consent before sending marketing communications.

4. Sharing & Disclosure of Information

We do not sell, rent, or trade your personal information. However, we may share data with trusted third parties that help us operate our business, including:

• Service Providers: Payment processors, logistics partners (e.g., carriers), IT hosting, and email delivery platforms. These parties are contractually bound to protect your data.
• Legal Compliance: If required by law, subpoena, or governmental request, or to protect the rights, property, or safety of Novelleo, our users, or others.
• Business Transfers: In the event of a merger, acquisition, or asset sale, your information may be transferred. We will notify you before any such change.

We may also share anonymized, aggregated data that does not identify individuals for research or marketing purposes.

5. Cookies & Tracking Technologies

We use cookies, pixels, and local storage to enhance functionality, analyze traffic, and personalize content. Cookies are small text files placed on your device. You can manage cookie preferences through your browser settings; however, disabling essential cookies may affect site features (like cart persistence).

Types of cookies we use:

• Essential: Necessary for navigation, checkout, and security.
• Preferences: Remember your language and region.
• Analytics: Help us understand how visitors interact with the Site (e.g., Google Analytics anonymized).
• Marketing: Limited remarketing tools to show relevant Novelleo content, only with opt-in consent where required.

6. Your Privacy Rights

Depending on your location (e.g., GDPR in Europe, CCPA in California), you may have specific rights regarding your personal data:

• Right to Access: Request a copy of the personal information we hold about you.
• Right to Rectification: Correct inaccurate or incomplete data.
• Right to Erasure (“Right to be Forgotten”): Request deletion of your data, subject to legal obligations (e.g., tax records).
• Right to Restrict Processing: Limit how we use your data.
• Right to Data Portability: Receive your data in a structured, machine-readable format.
• Right to Opt-Out of Sale/Sharing: As noted, we do not sell data — but you may still opt out of targeted advertising.

To exercise these rights, please contact us using the details in Section 11. We will respond within the timeframes required by law (typically 30 days). We may verify your identity before fulfilling requests.

7. Data Security & Retention

We implement industry-standard administrative, technical, and physical safeguards — including encryption (TLS 1.3), firewalls, and restricted access — to protect your personal information. However, no internet transmission is 100% secure; you share data at your own risk.

We retain your personal data only as long as necessary to fulfill the purposes outlined in this policy, comply with legal obligations (e.g., tax records for 7 years), resolve disputes, and enforce our agreements. After that, data is securely anonymized or deleted.

8. Children's Privacy

The Site and Novelleo products are not intended for individuals under the age of 16. We do not knowingly collect personal information from children. If you believe a child has provided us with data, please contact us immediately, and we will take steps to delete such information.

9. International Data Transfers

Novelleo operates globally. Your information may be transferred to and processed in countries other than your own, including the United States. For transfers from the European Economic Area (EEA), UK, or Switzerland, we rely on appropriate safeguards such as Standard Contractual Clauses (SCCs) or equivalent mechanisms. By using our Site, you consent to such transfers.

10. Updates to This Privacy Policy

We may revise this Privacy Policy from time to time to reflect changes in our practices, technology, or legal requirements. The “effective date” at the top indicates when the latest version was posted. If we make material changes, we will provide prominent notice (e.g., via email or site banner). Your continued use of the Site after updates constitutes acceptance of the revised policy.

Previous versions of this policy are available upon request.

11. Contact Novelleo’s Privacy Steward

If you have any questions, concerns, or data requests, please reach out to our dedicated Privacy Team:

• 📧 Email: privacy@novaeon.com
• 📬 Postal Address: Novelleo Atelier — Privacy, 424 Futura Street, Los Angeles, CA 90014, USA
• 📞 Support line: +1 (888) 668-2345 (Mon-Fri, 10am-5pm PT)

For European residents, you also have the right to lodge a complaint with your local supervisory authority. We are committed to resolving any privacy concerns in a transparent and timely manner.